Superfan Attraction: Personal Branding for Artists & Creatives
Think about your favourite artists of all time. The ones that inspire you deep in your soul and maybe even motivated you to become an artist yourself. Why do you love them?
You most likely appreciate them for more than their talent. It may be their personality, fashion sense, work ethic, values, or beliefs. When they share their vulnerability, struggles and triumphs you may see yourself in those stories.
The most successful artists don’t stress about competition because there is no competition. No one else possesses their exact combination of skills, experience and personality. The same can be said for you, however, most of us don’t take the time to explore and embrace who we really are and figure out what makes us unique.
During my sixteen years in arts and entertainment publicity, the media evolved significantly. An artist with a new project is no longer enough to garner press coverage. I began to witness too many artists and creatives wasting money on PR, radio and social media marketing campaigns before they were ready.
Artists didn’t take the time to do the deep inner work of personal branding so the lack of results left them frustrated and defeated.
Often artists think that media attention is the key to attracting fans and industry when in reality it is the fans that need to come first. In order to attract loyal and engaged fans, artists need to embrace their authenticity, creativity and purpose and then have the confidence to share it with their audience.
Personal branding is the key to success, and I realized that I could have a greater impact coaching artists through the process. I created the Superfan Attraction Method and the first stage is authentic personal branding.
Authentic Personal Branding
Personal branding is the impression other people have of you and you have a brand whether you control that impression or not. Your unique combination of skills, experience and personality are the key to connecting with fans, media, and industry.
Turn Dreams Into Action Plans
We all have dreams and goals in life, but if we don’t take the necessary steps to turn them into reality, they’ll remain just that: dreams. We’ve all heard the common phrase “dream big”, but the big challenge is turning those dreams into action plans.
Action plans are the roadmap that you need to follow in order to reach your desired goals and achieve your desired future vision. They are the step-by-step actions that you need to take in order to make your dreams a reality. But before you can create an action plan, you need to gain clarity on your desired future vision and goals.
Your future vision is the destination that you want to reach. It’s important to be clear about this vision so that you can create a plan that will take you to where you want to go.
What is your WHY? Why are you pursuing a career in the arts? When you can articulate why you do what you do and why you want what you want, your life’s purpose becomes clear. Your purpose then motivates you to achieve your goals. It helps you keep going when the inevitable obstacles and setbacks come up. While many others give up, you will have the drive to get back on track no matter what happens.
Motivation is a powerful tool that can help you reach the goals you set for yourself. To achieve extraordinary success, it’s essential to have a clear purpose. Having an understanding of your WHY can be an invaluable asset.
Your WHY is your purpose. It’s the reason why you’re doing what you’re doing and why you want what you want. It’s the passion and drive that keeps you going when things get tough. Knowing your WHY can help you stay focused and driven, no matter what obstacles and setbacks you may face.
Take a Stand: Core Values & Beliefs
Your core values and beliefs represent what is most important to you. Your core values become the guiding principles on which you base all your decisions. We all have limiting beliefs that hold us back from putting ourselves out there. It is important to address them and replace them with empowering beliefs.
Are you feeling stuck in life despite having a clear vision of what you want to achieve? Many of us experience an internal conflict between what we want and what we believe we can realistically achieve. Our core values and beliefs influence our self-worth, our relationships, and our decisions. It is important to identify and challenge limiting beliefs and replace them with empowering ones that will help us move forward and achieve our goals.
Express Your Personality
Understanding your personality type can help you know which situations allow you to perform your best. There are various personality models to explore including the Big 5 OCEAN, Myers Briggs and enneagram models.
Exploring your personality type may be the key to unlocking your true potential. Understanding your personality type can offer insight into who you are, how you react to various situations, and how to make the most of your strengths and weaknesses. There are various personality models to explore including the Big 5 OCEAN, Myers Briggs and enneagram models.
Tell Your Unique Story
What life experiences have shaped who you are? Telling your story with all its challenges, mistakes, failures, pain, and vulnerability along with the passion, happiness, and successes is your strongest asset to authentically attract and connect with an engaged audience.
Have you ever stopped to consider what has shaped the person you are today?
All of us have unique experiences that define our life journey and mold our perspectives on the world. Through our story, we can connect with others, inspire and motivate them, and even learn from our own mistakes.
From the successes to the failures, these experiences all make up our individual stories. Explore how our life stories can be powerful tools to help us authentically connect with others and attract an engaged audience.
We all have a unique story — a story that is our own, made up of our life experiences, the moments that have shaped us, and the decisions we have made. Our story is full of the joys and successes of our lives, but also the failures, mistakes, and pain. It is a story that is both powerful and vulnerable. Telling your unique story is one of the most effective ways to authentically connect with an audience. By being honest and open about your life, you can create an emotional bond with your readers and viewers, strengthening the connection between you and your audience. When you tell your story, you provide an opportunity for others to relate to your experiences, allowing them to learn from your mistakes and build confidence in their own lives. It also gives your audience an insight into the real you, helping them to understand the values and beliefs that are important to you.
Colour psychology studies the effect each colour has on human behaviour. The colours you choose should reflect your personality, values, and artist identity. Use your brand colours in marketing materials and on social media platforms.
What are the best colours and shades for your skin tone? It is important to know what colours bring out your best features. Aligning your best colours with your brand colours can have a strong impact
Turn Heads With Your Image
Often your image is the first impression anyone has of you. It can be the deciding factor on if someone even wants to press play on your music. An investment in your appearance can improve your self-confidence. Expressing your personality through your image gives you a unique edge in a crowded market place.
From the exploration you have done so far it will be easier to research other artists in your genre and clearly see what makes you different. What is your unique combination of skills, experience and personality? Discovering, appreciating, and cultivating your skills and strengths gives you the confidence to push yourself to make the impact you want to make and receive the rewards you desire.
In the next podcast episode and blog I will review the second stage of the Superfan Attraction Method, Purpose-Driven Content.
Be sure to sign up for the Free Superfan Attraction Playbook and Training at dianefoy.com/freebie