Ready to slide into the spotlight—with the impact (and income) to match? Then meet Diane Foy — trauma-informed personal branding coach, entertainment publicist, and creator of the Superfan Attraction Method.
For over two decades, Diane helped hundreds of artists, musicians, actors, and filmmakers secure international media coverage through strategic publicity, working with names like Perry Farrell, Mackenzie Phillips, Tyler Blackburn, Sass Jordan, Big Sugar, D.O.A. and The Parlotones.
But what she realized was this: most artists weren’t ready for PR—yet.
Now, she helps multi-passionate creatives build the clarity, confidence, and brand magnetism they need to attract superfans and aligned opportunities—before spending a dime on promotion.
To support even more artists on this journey, she recently launched the Superfan Attraction Academy—a 6-month course and group coaching experience designed to help creatives finally get seen, booked, and paid for the their unique mix of talents.
She’s been a mentor at Canadian Music Week, NXNE, and in Canadian Musician Magazine in addition to previously being the PR Director for the Female Eye Film Festival.
Today, when Diane’s not pretending she can dance the full Janet Jackson “If” choreography, binge watching Cougar Town or trying to befriend every cat and dog she meets… you’ll find her supporting creatives as they build confidence, increase visibility, and feel proud of how they show up.
Core Values & Personality
Core Values: Freedom, Integrity, Knowledge, Transparency, Purpose, Personal Growth, Open-Mindedness, Independence, Authenticity, Creativity,
Personality: Brand Archetype: Magician with a side of Rebel; Enneagram: 5 with 4 leaning; Myers-Briggs: INFP; Human Design: Generator; Multipotentiality, Introvert
You should also know these random but necessary facts about me…
I once danced on stage with Jane’s Addiction & Joe Perry in front of 30,000 people at Lollapalooza
1st film publicity gig was a feature doc at TIFF; 2nd an actress at a Hollywood red carpet premiere
My cats Zoe, Prince & Onyx. I’m a Pet Care Specialist certified in Pet Psychology & Nutrition
In my makeup artist days, I was on set with David Foster, K-os, I Mother Earth & Robin Black and backstage at fashion shows
I co-wrote the song: “It Gets Better” by X. Ari for World Mental Health Month & National Coming Out Day 2022
“Hey Google, play Janet Jackson or Keith Urban” is my almost daily ask, but my music taste covers many genres.
I began my creative journey as a Fashion Photographer after spending 2 years in a pro photography program using 4×5 view cameras
I’m a Jewelry designer who loves to work with gemstones, crystals & charms that capture people’s interests & personalities
King Charles III is my 8th cousin, our common ancestor is Mary Eleanor Bowes, Countess of Strathmore & Kinghorne
Art, Music & Film Industry Conference & Media Appearances:
𝗠𝘆 𝘄𝗼𝗿𝗸 𝗶𝘀 𝗮𝗯𝗼𝘂𝘁 𝗵𝗲𝗹𝗽𝗶𝗻𝗴 𝗮𝗿𝘁𝗶𝘀𝘁𝘀 𝗮𝗻𝗱 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲𝘀 𝗯𝗲 𝘀𝗲𝗲𝗻. 𝗜’𝗺 𝗴𝗿𝗮𝘁𝗲𝗳𝘂𝗹 𝘁𝗵𝗮𝘁 𝗺𝘆 𝘃𝗼𝗶𝗰𝗲 𝗶𝘀 𝘁𝗼𝗼. 🎙️✨
From international media and stages to mentoring and teaching, I’ve been honored to share my expertise on 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗶𝘁𝘆, 𝗺𝘂𝗹𝘁𝗶𝗽𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹𝗶𝘁𝘆 𝘀𝗲𝗹𝗳-𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁, 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴, 𝗣𝗥 and the 𝗮𝗿𝘁𝘀 & 𝗲𝗻𝘁𝗲𝗿𝘁𝗮𝗶𝗻𝗺𝗲𝗻𝘁 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆—𝘯𝘰𝘵 𝘵𝘰 𝘴𝘱𝘰𝘵𝘭𝘪𝘨𝘩𝘵 𝘮𝘺𝘴𝘦𝘭𝘧, but to light the way for others navigating their own creative path.
I’ve…
🎤 Spoken at major conferences and festivals.
📺 Been featured in national and international media.
🎧 Guested on dozens of podcasts. Hosted a few too.
👩🏫 Mentored up-and-coming artists and creatives
🎓 Taught publicity and marketing at music trade schools.
🌀 Contributed to the upcoming Project398 global art exhibition + book!
Because I believe every purpose-driven creative deserves to be heard, valued, and 𝘷𝘪𝘴𝘪𝘣𝘭𝘦.
Previous PR Clients & Talent
1st Row: Kelly Fraser, Jane’s Addiction’s Perry Farrell, D.O.A.’s Joe Keithley, Sass Jordan, Fernando Saunders, Phil Solem (The Rembrandts), Marsha Ambrosius, Brian Byrne, Sean “Diddy” Combs Grammy Awards After Party at the Playboy Mansion. 2nd Row: Dearly Beloved, Gordie Johnson’s Big Sugar, The Parlotones, Kat Lucas (Pink), Honey Jam. 3rd Row: Robert Loggia, Mackenzie Phillips, Karen Black, Tyler Blackburn, Carson Kressley, Marianthi Evans, Brittany Allen, Survivorman Les Stroud, Meredith Shaw. 4th Row: Julian Bailey, Veronika London, Michael Barbuto, Alanna Masterson, Robb Wells, Jayne Eastwood, Female Eye Film Festival, Burlesque Assassins, Yes, Madam, Sir with Kiran Bedi
Credentials:
COACHING & PSYCHOLOGY:
Trauma-Informed Coach Certificate ~ The Centre For Healing
Advanced Creativity Coaching ~ Dr. Eric Maisel, Creativity Coaching Association
Creativity Coaching ~ Dr. Eric Maisel, Creativity Coaching Association
Certified Entrepreneurship Coach ~ Transformation Academy
Business Branding Coach ~ Fearless Entrepreneur Academy
Marketing Psychology Coach ~ Fearless Entrepreneur Academy
Certified Life Coach ~ The Academy of Modern Applied Psychology
Master People Skills – Vanessa Van Edwards, Science of People, Creative Live
Power of Body Language – Vanessa Van Edwards, Science of People, Creative Live
Certified Coach Practitioner ~ Certified Coaches Federation
DIPLOMAS & CERTIFICATES:
Entertainment Management, Diploma, Trebas Institute
Writing Non-Fiction, Diploma with Highest Honors, ICS
Professional Photography, Diploma, Langara College, VCC
Makeup Artistry & Fashion Styling, Blanche Macdonald Institute
Hair Styling for Makeup Artists, George Brown College