You Have The Power To Heal, Transform & Elevate Lives!
My Superfan Attraction Method Empowers You To Ditch Self-Doubt, Maximize Your Talents & Promote Yourself With Ease
…So That You Can Make Your Impact.
Personal Branding Coach for Creatives Diane Foy brings decades of PR experience to her trauma-informed coaching.

“Diane leads with empathy, insight, and a genuine passion for helping creatives step into their fullest potential.”

“Working with Diane was such a transformative experience. She has a gift for diving deep and helping you discover your purpose and ‘why’ from the inside out. Diane helped me embrace my true story, even encouraging me to publicly acknowledge being a cult survivor for the first time, which has since become an empowering cornerstone of my story.
Diane’s process goes beyond surface level branding. She guided me through uncovering my core values, showing me how much they influence not just my art and branding, but my entire way of life. With her help, I learned that the things I thought were too ‘cringe-worthy’ to share were actually my biggest strengths and connection points with others.
I can honestly say that my journey toward becoming a keynote speaker and sharing my story with the world began with Diane. I’m grateful for the confidence and clarity I gained from working together—and for setting me on a path that feels truly aligned with who I am.”
~ Eden Moody, Singer/Songwriter & Speaker
Why You Need A 3 Decades In The Biz Multi-Hyphenate Creative As Your Personal Branding Coach
Hey, I'm Diane Foy
Yes, I've been around a while. Here are some things I've accomplished that make me an ideal personal branding and PR coach for artists and creatives:
- 2 Decades in Arts & Entertainment PR working with the likes of Perry Farrell, Sass Jordan, Big Sugar, DOA, Mackenzie Phillips, Robb Wells, Tyler Blackburn, and Alanna Masterson.
- 15+ Years as a Makeup Artist on sets with David Foster, K-os, I Mother Earth, and backstage at major fashion shows.
- I began my career as a Fashion Photographer and often return to photography as a creative outlet.
Today, as a Trauma-Informed Personal branding and PR coach, I draw on all of that knowledge and experience to empower purpose-driven creatives to create their dream life.
Here's what I know about you…
The solution to making the impact (and income) you desire has zero to do with how talented you are.
(Because I know you are a Superstar – that's why you're reading this)
The solution is having a strong and captivating personal brand and learning the strategies to attract superfans.
***Superfans = raving fans, ideal clients, loyal customers, dream collaborators, industry champions, media supporters
Here's how and why I created the Superfan Attraction Method…
I was feeling frustrated and defeated.
After 15 years as an arts and entertainment publicist I was struggling to get media for my clients.
Traditional media had downsized so much that there were fewer opportunities for the up and coming artists and creatives I enjoyed working with.
Honestly, I began to talk people out of hiring me. I knew that…
Cultivating an authentic personal brand is the most effective way to get the impact and income you desire.
But most people didn’t even know where to start.
That’s when I realized I could make a bigger impact by coaching them through the process.
So I dove into every coach training I could find – from life and creativity coaching to business and marketing coaching.
Then the next time I was contacted for publicity… I offered to begin as her personal branding coach first.
Tamara Maddalen was finishing up an album that was years in the making and wanted a solid marketing plan.
She had released music in the past without a plan and she was disappointed in the lack of results.
Tamara wanted to be an in demand singer/songwriter with superfans.
But she was unsure of what made her unique and sometimes thought that maybe she was too old to make a significant impact.
In 12 coaching sessions as her personal branding coach, we covered a variety of personal development, branding and marketing strategies.
Then when we began the publicity campaign she was a dream client.
Tamara's authentic personal brand along with her incredible album made securing media a breeze.
“As much as I wished I could just hire someone to do it for me, I learned that any promotion needs to start with my authentic identity. “
“I had a new album recorded and wanted a solid marketing strategy to release it. Partnering with Diane changed everything.
For the first time, I mapped out my vision, learned to see my music career as a business, and built a brand that truly felt like me. Diane challenged me and by the end, I walked away with a powerful toolkit, and confidence in my unique voice as an artist.
Diane also rocked as my publicist as her coaching prepared me to share my music and story with various media outlets. She even connected me with my current project New Moon Junction.
Even now, years later, what I learned continues to shape every move I make. Diane’s Superfan Attraction Method gave me the direction, support, and courage I needed to stand out and achieve the goals I once thought were out of reach.”
~ Singer-Songwriter, Tamara Madalen


“Diane didn’t just help me polish my brand—she created a safe space to dig deep, reflect on who I am, and why I do what I do..”

“Before coaching, I was drowning in questions. I needed a real person to understand my unique situation—not a generic tip from YouTube. Diane got me, right from the start.
What stuck with me most was discovering my brand archetype—realizing I didn’t have to fit into someone else’s box, and I could embrace being an Adventurer and Jester. Suddenly, the choices around my colors, fonts, and messaging all made sense.
I now show up with unstoppable confidence, clarity about my story, and the freedom to pursue my passions authentically.
If you feel like you never quite fit the mold, Diane’s Superfan Attraction Method is a game-changer. I’m proud to say I’m now a superfan of myself, and I have the tools and self-belief to keep sharing my creative gifts with the world.”
– Luke Vanergriff, Storyteller, Musician, Visual Artist
Ready to Slide into the Spotlight with the Impact (& Income) to Match?
We’re a perfect match for me to be your Personal Branding Coach if you…
We’re not a match if you …

” Diane took the time to really get to know who I am—not just as an actor, but as a person.”
“Working with Diane has been a game-changer for my acting career. I originally came to her because I wanted to understand personal branding and PR, but what I got was so much deeper.
She guided me through understanding my core values, what motivates me, and how to authentically present myself in the industry. Thanks to Diane, my materials—my bio, headshots, and website—got a complete overhaul, and I saw tangible results. I went from small auditions to securing a manger, agent and booking a role in a major feature film.
Even when I faced feedback that knocked my confidence, Diane’s coaching gave me the tools to bounce back, trust my instincts, and believe in the unique value I bring to the table.”
– Stacey Marie Keba, Film and Television Actress
“After only a few sessions with Diane, I felt that the experience was life-changing.”
“Before having Diane as my personal branding coach, I struggled to understand how to grow my career in music and film. I was overwhelmed working on so many projects that lacked structure and an overall schedule. After only a few sessions with Diane, I felt that the experience was life-changing.
Confidence has been the biggest impact on me as I never really stopped to think about my core values, beliefs, strengths, weaknesses, and most importantly the deeper reason why I was writing the type of music that I do. It impacted my personal life as well as triggering me to go back to work on my childhood trauma and anxiety.
Now I have the tools and systems in place to achieve my goals and the confidence to communicate and connect with audiences and industry authentically.” ~ Nathalie Kraemer, Singer-Songwriter, Filmmaker



“Just as my acting coach helped me build a process for approaching a character, Diane helped me build a process to tackle the personal and business aspects of my life to keep me on track to reach my goals.
Before having Diane as my personal branding coach, I didn’t have a solid plan in place to build my profile and secure more auditions.
I came to recognize that my fear of failure was holding me back from putting myself out there and becoming a full-time working actor.
The part of the program that had the biggest impact on me was learning my why as having a clear understanding of why I am pursuing this dream made me focus and draw on that motivation when things get me down.
I’m more confident now that I have the tools and support to get to the next level.” ~ Chad Allen, Actor, Writer, Director, Producer
“Coaching helped me see what was in alignment for my unique path”
“I sought coaching with Diane Foy because I was uncertain of what I needed to do to be successful with publicity and promotion for my music projects. The chaotic noise out there around promotion/marketing/ social media seemed overwhelming.
Diane’s PR and marketing knowledge and her background in the industry were invaluable and she listened hard. Her coaching gave me a good sense of the bigger picture for attracting an audience, media attention, and industry team members.
It helped me see what was in alignment with my unique path and gave me confidence in proceeding. I’m feeling good about taking the next steps that are right for me. Thanks Diane! ~ Taivi, Singer, Songwriter

You must be logged in to post a comment.