“Diane Foy worked tirelessly as the publicist for the world premiere of Yes Madam, Sir at the Toronto Int Film Festival. It was a hectic schedule with five public and press/industry screenings as Diane worked around the clock to organise and liase with print, radio and TV media to raise the profile of our independent production. What resulted was a huge buzz surrounding the film with packed houses at all screenings.”
With more than 12 years’ experience in Public Relations, Diane Foy has established a reputation as an honest, dedicated and creative Consultant. From International celebrities to local indie projects, she has effectively driven brand growth by implementing strategic and targeted public and media relations initiatives.
Known in the Arts & Entertainment industry through her company Skylar Entertainment, Diane also has extensive knowledge and experience in Beauty, Fashion, Photography, Health & Wellness and Pet Care.
The music industry is where Diane got her start as a publicist and artist manager in 2004 and along the way has represented artists in rock, pop, country, jazz, R&B, hip hop and new age from all over the world.
As an active FACTOR Juror, Diane knows what it takes to launch a successful album release and has participated in panels for Music Ontario, Indie Week, North by North East and the Northern Ontario Music & Film Conference.
Media outlets have sought her out for interviews including Straight Talk on Sun News Network (PR Crisis Management for Celebrities), CanWest News (Image & Branding), Indie Can Radio on XM (Music Industry & PR), chartattack (Music Industry & PR), fyi Music (Queen of the Industry), Canadian Music Network and Spill Magazine (Industry Expert).
FILM & TV
Diane has represented actors and films at top events and festivals including Toronto International Film Festival, Hot Docs, Reel World, Italian Contemporary, Canadian Cinema Editors Awards, Daytime Emmy Awards and Hollywood Red Carpet Premiers. For three years she was the Director of Public Relations & Social Media for the Female Eye Film Festival representing all films in addition to the festival.
Film conferences and media have sought Diane out as a panelist and industry expert including the Northern Ontario Music & Film Conference, Female Eye Film Festival, Indie 101, Straight Talk on Sun News Network (PR Crisis Management for Celebrities) and CanWest News (Image & Branding).
BEAUTY & FASHION
The Fashion industry is where Diane’s career began as a Photographer working with models, make-up artists and stylists. To learn more about those other roles she received Certificates in Make-up Artistry and Fashion Styling which further increased her passion for the industry.
Make-up Artistry overtook photography as her focus for a decade when she was a full time Make-up Artist for MAC Cosmetics along with freelance gigs working with top Photographers, Hair Stylists and Fashion Brands.
With this background, Image Consulting was an often requested service in her Public Relations Agency for Performers. As a Publicist, she has worked with a variety of Fashion & Beauty Brands.
ARTS & LIFESTYLE
Diane’s expertise in Arts & Lifestyle include Fine Art, Theatre, Dance, Wine & Spirits, Travel, Health & Wellness, and Pet Care. She has represented artists, art galleries, performers, authors, retail stores, lifestyle brands, conferences, workshops, events, charities and causes.
- Media Relations
- Talent PR
- Personal Branding
- Event Planning
- Social Media
- Launch Events
- Media Kit Development
- Biography Writing
- Image Consulting
ARTISTS: Abstract Artform, Acres of Lions, Audio Playground, Before the Flood, Beyond The Mountain, Big Sugar, BMBSHL, Brian Byrne (I Mother Earth), Buck Brothers, Cee Knowledge (Doodlebug of Digable Planets’), Celia Palli, Chris Koster, Crash Kelly, D.O.A., David Martel, Dearly Beloved, Eli T, ESMA, Eugene Ripper, Federal Lights, Fernando Saunders (Lou Reed), Five Alarm Funk, Flo, Frixion, Georgia Germein, Go For The Eyes, Gordie Johnson, Grady, Heather Ballentine, Hennie Bekker, Hyena Dog Robbery, Imaginary Cities, Jasmine Richards, Jeff Dalziel, Joe Keithley, Karina Es, Kat Lucas, KingDoom, Laure Shang, Les Stroud, Lily Frost, Lindsay Broughton, Living Proof, Mandy Kane, MC Shadow, Meredith Shaw, Mink, Neil Leyton, NJ Taylor, North Easton, Onlyforward, Paul James Berry, Peasant Moon, Perry Farrell (Jane’s Addiction), Peter Katz, Phil Solem (The Rembrandts), Return for Refund, Sass Jordan, Satellite Party, Sean Ashby, Sean Kelly, Shameem, Shane Chisholm, Sonia Funk, Stand, Stephanie Braganza, Stephen Farrell, Suitcase Sam, Tacoma Redd, Tara Priya, The Blackchords, The Flairs, The Jamestown Union, The Jefferson, The Joys, The Maladies of Adam Stokes, The Morning Stars, The Parlotones, The Pointed Sticks, The Salads, Troiano, Turn Off The Stars, 22-Pistepirkko, We Are The Corner, Willie Ames, Xenia Dunford
RECORD LABELS & MANAGEMENT: Sudden Death, Kindling Music, The Management Trust, Cordova Bay, Curve Music, Orange Label, Fontana North, Cerberus Artists, Sovereign Entertainment, Fading Ways, Stephen Carroll (The Weakerthans), David Edwards (INXS, Mink), Opening Day Entertainment Group, Inc., Music Mentor Productions, RCD Music, and more.
EVENTS: Skylar Entertainment’s 1st to 4th Filmmaker Music Series during TIFF, Sean “Diddy” Combs Grammy Awards After Party at the Playboy Mansion, IMSTA Festa, Guitar Workshop Plus, The Parlotones 3D/2D Live Rock Theatre Event Global Broadcast and various CD Release Parties, Tours and Showcases.
FILM & TV
FESTIVALS & EVENTS: 8th – 10th Female Eye Film Festival (FeFF), 2nd & 3rd Canadian Cinema Editors Awards, 1st – 4th Film + Music Social during TIFF, Toronto Eco Film Financing Conference during TIFF
ACTORS: Alanna Masterson, Art Hindle, Brittany Allen, Carson Kressley, Hallee Hirsh, Jasmine Richards, Jayne Eastwood, Karen Black, Leslie Hope, Mackenzie Phillips, Marianthi Evans, Marthe Bernard, Michael Barbuto, Michael Pare, Mancuso, Robb Wells, Robert Loggia, Robert Mangiardi, Tyler Blackburn, Veronika London.
FILMS: A Lot Like You, Abandon Me, Along The Road, Amazon Falls, Assume Nothing, Atlantic Crossing: A Robot’s Daring Mission, Beat Down, Beirut Hotel, Billy Bishop Goes To War, Black Ocean, Burlesque Assassins, Diving Into The Unknown, GayKeith, Happy Pills, Here I Am, In The Woods, Lady Lily: Adventures in God’s Country, Little Black Dress, Mental, My Slave Sister Myself, Noise and Resistance, No Man Is An Island, Nothing Special, Out Late, Patient 17, Peach Plum Pear, Real Gangsters, Small, Stupid and Insignificant, 16 to Life, II, The Good Son, The High Cost of Living, The House, Treasures from the Rubble, Union Square, Yes Madam, Sir.
TV: Arbor Live on APTN
BEAUTY & FASHION
BEAUTY: (PR) John Battaglia (Rockstar Image), Trademark Artists Agency Launch; (PR for event sponsors) Tval Skincare, MAC Cosmetics, Jo Malone, Mèreadesso; (As Make-up Artist) Coupe Bizarre, Framar Salon, MAC Cosmetics
FASHION BRANDS: (PR for event sponsors) Barebottom Shoes, Doll Factory by Damzels, SOOS Rocks, YYZ Magazine, Me to We, Bandiera Jewellers, Rent Frock Repeat, Boa Apparel, Ashlin, Pure Genius Water; (As Make-up Artist) Damzels In This Dress, Northbound Leather, Nina Be; (As Photographer) Doll Factory by Damzels, SOOS Rocks
FASHION SHOWS: (As Make-up Artist) Fashion Cares (Toronto & Vancouver), Northbound Leather, Damzels In This Dress, Absolut Canadian Hair Show, Bond for Heart & Stroke, Grynde Haus Live Burlesque Cabaret, Angel Hair Salon, Toronto Fashion Incubator, Urban Behavior, Painters & Players Annual Gala +++
ARTS & LIFESTYLE
ART: Todd White at Liss Gallery, Richard Riverin at Liss Gallery, Max The Mutt Animation School, Dave Ross, Comic Illustrator, Johnathan Roy, Photographer
AUTHORS: Carrie Borzillo (Nirvana: In The Words of the People Who Were There, Cherry Bomb), Drew Clementino (Afghan Dust), Stephen Aaron Grey (Ant Farm)
CONFERENCES & WORKSHOPS: Female Eye Film Festival, Guitar Workshop Plus, IMSTA Festa (International Music Software Trade Association), Max the Mutt Animation School, Toronto Eco Film Finanacing Conference during TIFF
BURLESQUE: Burlesque Assassins Film & Performance Tour (with Roxy D’Lite, Armitage Shanks, Kiki Kaboom, Koko La Douce, Kitten De Ville, Amber Ray), Miss Mitzy Cream’s Kitten Revue Tour
RETAIL: Kops Records 2nd Store Opening, Sunrise Records Record Store Day
FOOD & DRINK: (as Sponsors for events) Amsterdam Brewery, Rockstar Energy, Shotberries, Steam Whistle, Tito’s Vodka
LIFESTYLE: (as Sponsors for events) Autoshare, Blog TO, Co-op Cabs, Global Pet Foods (Liberty Village), Me to We, Samaritan Magazine, Uber, Urban Dog
CHARITY & CAUSES: Amanda Todd Legacy Fund, AngelWish, CAMH, Humane Society, Interval House of Hamilton, Jasmine Richards the Anti-Bully, Jennifer Ashleigh Children’s charity, Make-A-Wish, Mental Health Camp, Ottawa Youth Services, The Girl with Pinhead Parents, Unison Fund, AngelWish.org, War Child, We Day, Youth Day.
Diane Foy has shown a truly professional, reliable and efficient work ethic that is rare in this industry.”
“Diane was amazingly dedicated to getting as much exposure for our event as possible & she succeeded beyond our expectations.”
“Diane has done an outstanding job with the publicity of the Female Eye Film Festival and has continuously secured major media coverage for our films and talent.”
“D.O.A. has worked with Diane Foy for over a decade and she has consistently delivered features and cover stories in both the mainstream and alternative media. She has been intuitive at sorting out the best approach for individual promo campaigns, outstanding work!”
I had interviews in pretty much every city on the last national tour. Diane also went above and beyond in pitching me to industry and spreading the word.
“Diane Foy is one of a handful of publicists that are actually down to earth and treats people like human beings instead of automatons. She gets the job done with minimum stress and maximum efficiency. I so appreciate her!”
“Whenever we have been to Canada, Diane has stepped up, gotten us great press, and brought good people into our circle.”